Online Marketing Strategy

The first question is so often... what are your prices?

I am happy to share a description of services and pricing here. These are a guideline. Your needs may be less or exceed those described, so do take advantage of our free half-hour consulation to see whether we can help.

Five page website $450

Comes with your logo and colours. Simple starter package as you explore your markets needs and establish a history for Google
Hosting and domain registration are not included in this package.
Consultation, Content Management and training are included.

Full Website $2700

This package includes

• consultation
• strategy development
• content setup
• landing page
• contact capture form
• freebie creation
• autoresponder series
• newsletter setup
• news section
• event calendar

Content Management software and training included.

First year of Hosting and domain registration included.

Full Website Plus Research and Social Media $3500

Comes with all of the above and all of the services below.

Lead Development Automation $920

This package is for clients with existing websites. Craft a strategy that pulls visitors into your client intake process.

Includes:

• Consultation
• Strategy Development
• Offer Creation - often with a "freebie" incentive
• Landing Page
• Autoresponder and Newsletter Software
• Newsletter Template
• Autoresponder setup and delivery automation
• Google analytics conversion script

Social Media Plan and Execution $650

Includes

• Consultation
• Strategy Development
• Blog Setup and customization
• Twitter account customization
• Blog feed on your website
• Comments system setup
• First 3 blog entries

LinkedIN Profile Creation $220

Includes

• Consultation
• Strategy Development
• Profile writing
• Offer and link
• Training

Site Assessment and Marketing Strategy $299

Event Registration Script Add-on $350

Includes setup of 3 simple events with up to 3 extra fields each.

Freelance brainstorming

Perhaps your organization is planning a website committee or strategy session. Wouldn't it be great to have someone who understands technology and the Internet inside your circle during this session? A possibility thinker who knows what is possible? Committees often needlessly limit their creativity due to fear that their idea may not be feasible or affordable and, rather than capture the idea, it is lost.

Content Management System Redesign

One of the roadblocks to marketing strategy is being locked out of editing your site. We provide a range of Content Management Systems. This redesign includes moving your existing content into the new system and mandatory training of personnel.

Ongoing Yearly Services

The full year of service cycles through the following "courses"

• Strategy Consultation & Development
• Leader Role Development
• Project Design and Scoping
• Implementation
• Training
• Review and Revise
• Review and Revise
• Review and Revise

Our Process

I work with a team to take you from concept, through copy writing, function of your site, automation to completion. We start with a quick online questionnaire followed by a free 15 phone consultation.

Once we have decided to work together on your project we jump in with both feet in a one-on-your team strategy session.

During your Strategy Consultation, we book a three hour meeting with your team. This needs to include the decision makers, the visionaries, marketing and communications persons and leaders.

The first hour is spent in a seminar format during which I will present the findings of my research into your current online status and teach the power and value of online marketing. I include case studies and ideas designed to open up creativity and possibility thinking.

This leads into a facilitated session in which we determine the current situation and set goals as to where we want to be. We will then brainstorm ideas to reach the goals then jointly group the ideas and evaluate them. Next we create of strategies and determine the resources to allocate to each. We set up roles and print them out and sign them. We map out a schedule of implementation and maintenance.

Project Design and Scoping

Back at my office we draw up the plan in a more official set of documents based on my assistant's notes of the proceedings. These are sent to all key players.

Action required to allow the implementation of the new strategy is outlined. It may include website redesign into a Content Management System to allow all participants to easily update the site. It may include the setup of social media sites. It may include group or one-on-one trainings. These may be conducted by Clicktostart or allocated to a third party service provider. In the case that a third party is used, Clicktostart will maintain open communication between all parties.

Implementation & Training

A training and/or implementation component is drawn up and delivered to each role-leader. Logins are provided for editing the website, blog or social media platform content as well as to our online support desk. Each member of the team will receive a phone call to see if they understand and are comfortable with their role and to answer their questions.

Review and Revise

Quarterly Clicktostart will review changes in website traffic and visibility, project expectations, team contributions and run a listening station review. We will meet for 2 hours with the team to review current results and revise goals, add new tactics and/or retire completed tactics.