Guaranteeing Page 1 Rankings is SEO Malpractice and "SEO" Trademark?

An SEO firm in Washington state has been sued over it's practices and may face thousands in penalties and fees according to Search Engine Watch. The core issue had been that their services were not clear, that they made inaccurate guarantees, and if their competitor's post is true, called this service a "scam to avoid".

read the full article by Scott Goodyear

http://www.marketposition.com/blog/archives/2008/04/guaranteeing_pa.html