Last Week's Seminar

Last week I was given an opportunity to deliver a Coaching Corner at the Barrie Business Enterprise Resource Network.
The topic was: Taking Your Website to the Next Level

I had never delivered a seminar on this topic so I was pretty excited - the group was to be small, pre-screened for people who had existing websites AND I was to review participant websites during the session... something else I had NEVER done.

I was actually more nervous than excited. The first time doing a seminar it can be tricky to know if you have the right amount of material. And you usually get a very mixed bag of interests at this type of event.

It went really well.
We checked with participants at the start to determine what they hoped to learn and I went through some prepared slides - encouraging the plethora of questions all during the first 2 hours. The last hour was spent on specific techniques to attract the ideal client through building targeted traffic, then build a relationship based on understanding their needs and personalizing the type of messages sent to them.

This portion was delivered with the real world examples of what I would do if I was upgrading participant websites. Rather than feeling on the spot, I felt a great opportunity to know I was helping in both broad and specific ways.

If you are interested in a free marketing consultation, you can get started by filling out the form here.

What do you wish you didn't have to do?

In business there are some necessary evils.

Things you never want to do.

Things that you tell yourself - "as soon as I have the cashflow, I will pay someone to do this for me."

In my case that is bookkeeping. I always used to say, if only people could pay me in produce and chickens like the old time rural doctor, life would be much simpler.... oddly enough just last week Mr bob from http://www.mrbob.ca/ actually paid me with an incredible prime rib roast that he was paid with from one on his customers.

Now that I actually have a predictable cash flow and some great free time tracking software: Timestamp from http://www.syntap.com/ this dream can come true.

That got me thinking about what I can offer clients to ease their stress.

In my clients' businesses, the answer is more often - I wish I didn't have to do PR and marketing. I never seem to find the time, the energy or the creativity so it keeps getting pushed to the back burner.

I love to work with solopreneurs that are struggling due to a growth phase in their business. We now follow a new 6 step process to really focus their technology marketing and then I implement it, track it, tweak it and report back.

I have three clients that I have mentioned this to. All three are thrilled with the prospect of off-loading a large portion of their marketing efforts while keeping firm tabs on the actions and results. Over the next six months I will be documenting our progress, learning and accomplishments - and yes probably a few "boo-boos" as we work together. It will be an exciting time for me as usually I sporadically give away these services for free. To be able to provide a planned concerted (paid for) effort to build on each month will let me create incredible results for these clients.

Solopreneurs and Marketing

One of the things that really frustrates me is seeing a great business - one that is unique, interesting and innovative - run by a solopreneur. Not because it shouldn't be - but because as a solopreneur it is very difficult to work on the business. Planning, Marketing and Public Relations.

Talking this over with my coach, she asked me - "How is that a positive?"

"How is what a positive?" I asked. "How can it be positive that so many people have so little time for the activities that would grow their business?"

As the silence grew I felt I should have an answer. (The great thing about a business coach is that they ask some very challenging questions - then they make you answer them yourself.)

"Well," I said, "the customers I am thinking of have a lot in common. They have a passion for helping, they have a passion for what they do - and if people just knew about them - or heard them talk about their business like I get to - they would choose to do business with them."

"How is that an advantage?" she asked.

"Well - there is strength in numbers," I joked.

"And how can you use that to solve their problem?"

Thus began our planning for a site I am lauching in May. http://www.speakersandtrainers.net

You see - most of these companies grow their business by sharing their expertise speaking, training, or informing the media.

The more that people get to hear their knowledge and ideas, the larger their company grows.

SpeakersandTrainers.net will showcase these subject matter experts - to groups, associations, conference centres, event planners and journalists. I can spend time marketing this site as the place to find a speaker or trainer - multiplying the effect of every hour of marketing for each member.