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Monday, March 31, 2008

Last Week's Seminar

Last week I was given an opportunity to deliver a Coaching Corner at the Barrie Business Enterprise Resource Network.
The topic was: Taking Your Website to the Next Level

I had never delivered a seminar on this topic so I was pretty excited - the group was to be small, pre-screened for people who had existing websites AND I was to review participant websites during the session... something else I had NEVER done.

I was actually more nervous than excited. The first time doing a seminar it can be tricky to know if you have the right amount of material. And you usually get a very mixed bag of interests at this type of event.

It went really well.
We checked with participants at the start to determine what they hoped to learn and I went through some prepared slides - encouraging the plethora of questions all during the first 2 hours. The last hour was spent on specific techniques to attract the ideal client through building targeted traffic, then build a relationship based on understanding their needs and personalizing the type of messages sent to them.

This portion was delivered with the real world examples of what I would do if I was upgrading participant websites. Rather than feeling on the spot, I felt a great opportunity to know I was helping in both broad and specific ways.

If you are interested in a free marketing consultation, you can get started by filling out the form here.

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