Targets - for markets and search engine optimizing

I have been teaching my clients that they must focus on one or more specific target markets to grow their business faster and more controlled. Having specific markets also means that you can create better search engine results. For instance, if you are a dog groomer the term dog groomer is very general, if you have a specialty in poodle grooming, you eliminate much of the competition while appealing stronger to the poodle owner searching for your expertise.

For my own business however, I have long resisted defining my target market. But it is time to walk the talk and focus. I have lots of excuses for not zeroing in on a target - our market is small (wait a minute... the Internet is small?), I don't want start-up businesses to feel left out and so on.

Stay tuned as my business coach helps me flesh out my new focus.