Google Analytics

Step 2 was blogging regularly - here I am.

Step 3 is Google Analytics. Another free tool from Google, this one provides intelligent tracking of activity on your website.
I installed the basic code that lets me know how many visitors, unique visitors, time spent on the site, time spent on each page, paths through the website.
That was exciting - one of my hidden pages has people stay on it for an average of 5 minutes.

Next I added tracking to find out how many people came to my site just to log in to webmail or their website OS. Important for judging the accuracy of my "Bounce Rate" A bounce rate is the percentage of people who leave the site without exploring other pages.

Now I am tying in my Analytics to my Aweber mailing list subscription to see what my conversion rate is on my hidden pages.